Description

What’s included:

• Defining or refining business mission and vision

• Clarifying business values and positioning

• Developing unique value proposition (UVP)

• Identifying optimal revenue models and monetization strategies

• Building customer journey map

• Selecting marketing and sales channels

• Defining key success metrics and KPIs

• Creating a 3–12 month strategic roadmap with concrete milestones

Deliverables:

• Business model canvas

• UVP & positioning document

• Customer journey map

• Marketing and sales channel plan

• Strategic roadmap (timeline with milestones and action steps)